Last updated: January 2025
MotivaPlay Analytics collects various types of information to provide our gaming analytics services effectively while maintaining strict privacy standards in compliance with Brazil's Lei Geral de Proteção de Dados (LGPD) and international privacy regulations.
We collect personal information that you voluntarily provide when using our services, including name, email address, company information, and contact details when you register for our platform, request consultations, or communicate with our team.
Through our SDK integrations and analytics platform, we collect anonymized gaming behavior data including player actions, session duration, progression metrics, and engagement patterns. This data is processed in aggregate form to generate insights about player motivation and behavior.
We collect responses from culturally-tuned surveys and research studies conducted with explicit participant consent. All survey data is anonymized and used solely for research purposes to understand Brazilian gaming preferences and motivations.
Your information is used exclusively to provide and improve our gaming analytics services, conduct research studies, and communicate with you about our platform and services.
We use your information to deliver analytics dashboards, generate reports, provide customer support, and maintain your account access to our platform.
Anonymized data is used to conduct research studies, generate market insights, and develop new features for our analytics platform. Individual users are never identified in research outputs.
We use your contact information to send service updates, research findings, and respond to your inquiries. You can opt out of non-essential communications at any time.
MotivaPlay Analytics does not sell, rent, or trade your personal information. We only share data in specific circumstances outlined below.
We may share information with trusted third-party service providers who assist in operating our platform, conducting research, or providing customer support, always under strict confidentiality agreements.
We may disclose information when required by law, court order, or to protect our rights, property, or safety, or that of our users or others.
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction, with continued protection under this privacy policy.
We implement comprehensive security measures to protect your information against unauthorized access, alteration, disclosure, or destruction.
Our platform uses industry-standard encryption, secure data transmission protocols, and regular security audits to protect your information.
Access to personal information is restricted to authorized personnel who need the information to perform their job functions, with all access logged and monitored.
As a Brazilian data subject, you have specific rights regarding your personal information under the Lei Geral de Proteção de Dados.
You have the right to access your personal information and request a copy of your data in a structured, commonly used format.
You can request correction of inaccurate information or deletion of your personal data, subject to legal and contractual obligations.
You may request restrictions on how we process your information or object to certain types of processing.
When we transfer data outside Brazil, we ensure adequate protection through appropriate safeguards and legal mechanisms.
We retain personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law.
Account information is retained while your account is active and for a reasonable period thereafter to comply with legal obligations.
Anonymized research data may be retained indefinitely for ongoing research and platform improvement purposes.
We use cookies and similar technologies to enhance your experience on our website. Please refer to our Cookie Policy for detailed information.
Our website may contain links to third-party sites. We are not responsible for the privacy practices of these external sites.
Our services are not intended for individuals under 18 years of age, and we do not knowingly collect personal information from minors.
We may update this privacy policy periodically. We will notify you of significant changes through email or prominent notices on our website.
For questions about this privacy policy or to exercise your rights, contact us at:
Email: privacy@motivaplay.com
Address: Rua Francisco Rocha, 208 - Batel, Curitiba - PR, 80420-130, Brazil